This resource is intended to support teaching of the unit 1 2016 Advertising and Marketing topic, specifically focusing on film trailers for section A and film posters for section B of the examination.
Film trailers or film posters can also be used in subsequent years as the basis of controlled assessment work. The resource covers the Media Studies framework (Texts: Genre, Narrative and Representation, Organisations, Audiences and Users) in relation to film trailers and film posters, and considers a range of case studies, both contemporary and historical.
Various interactive teaching and learning activities are included, which could be used with a whole class or completed individually. The resource is suitable both as an introduction to the topic and for use as a revision tool.
While all resources were correct at the time of publishing, teachers should be aware that things move quickly in the media industry and should therefore check that the information is still current and correct.