The resource looks at changes to Zoe Sugg’s brand and target audience through a range of interactive tasks and activities. The materials cover all areas of the theoretical framework and apply theories and theoretical approaches to the set product. The activities are designed to encourage learners to develop analytical skills. The resource can be used both in the classroom and for independent study.
While all resources were correct at the time of publishing, teachers should be aware that things move quickly in the media industry and should therefore check that the information is still current and correct.